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Lina Jacobsen

Title

Associate Professor, PhD

Primary affiliation

Lina Jacobsen CV

Areas of expertise

  • Marketing
  • Consumer Behaviour
  • Diversity and inclusion
  • Artificial intelligence
  • Virtual reality

Contact information

Telephone number
Email address

Research

Reserch on consumer reactions to marketing activities inclusing new products and services. Specific focus on the role of marketing in the inclusion of typically underrepresented gruops in society. 

Teaching activities

Teaches marketing management and innovation management. Supervisor on bachelor's, master's and ph.d. level. 

Collaborations

Experience with several international research projects with partners from different universities and companies from different disciplines. Co-founder and leader og the Danish Innovation Index and part of its international coalition. 

Selected publications

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